youtube essay of the week:

celebrities need to STOP creating beauty brands! by mina le

-watch on youtube

another mina le rec!! nobody is surprised. i've been reading a lot about fashion and sustainability recently and this video fit in that theme beautifully. mina talks about the history of celebrity perfumes, environmental impact, what makes everyone jump on the bandwagon from a business standpoint and why we as consumers feel compelled to buy it. mina has such a personality that shines in all her videos, does wonderful research into her topics, and has such a cozy feel with her handheld mic setup in this adorable little corner of her room. very much ‘listening to your bestie infodump over facetime/discord’ vibes and i can’t get enough.

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